

ambereowens
Aug 30, 20242 min read
0
Founder Empowered Nutrition Co
Author, Speaker, and Podcast Host
Certified Personal Trainer
Nutrition and Performance Coach
Youth Wellness Advocate
A Note From Amber:
"Growing up, I witnessed many people in my life grapple with serious health issues. Even as a child, I understood that proper nutrition and regular movement could have made a significant difference—perhaps even reversing those challenges. This early realization sparked my passion for nutrition and fitness, shaping my purpose: to help others live their best lives by being mindful of what they consume and committing to daily physical activity.
My journey continued into adulthood as I launched several gyms and studios to coach and teach both adults and youth, and was invited to speak statewide at health and wellness events. During this time, I was alarmed by the eating habits of the younger generation; the prevalence of unhealthy foods and sugary beverages in their diets was concerning, and I was struck by how often these detrimental choices were overlooked and accepted as the norm despite their negative effects on physical and mental health.
This eye-opening experience ignited a fire within me and a strong determination to challenge the status quo by educating and empowering youth and their families about the transformative power and science of nutrition. Now as a proud mother of four and an ultra-marathon athlete, I have seen firsthand how coaching my children and their schoolmates in running performance and nutrition science influences their daily choices. Watching them embrace these principles to choose foods that energize over the last two decades is both inspiring and rewarding, as it not only fosters their physical development but also cultivates a lifelong appreciation for health and fitness.
Our children are the future leaders, innovators, and creators of tomorrow. By teaching them to choose nourishing foods because their bodies and minds are their greatest assets, we equip them with the tools necessary to make powerful decisions that will positively impact their lives, shape their destinies, and empower them to make significant contributions to society.
My vision is to collaborate with schools, community organizations, and athletic programs to provide empowering nutrition science resources to reshape how our youth perceive the artificial and processed food culture. By reframing food as the powerful fuel and energy source it is intended to be, we build a strong foundation and healthier future so the younger generation can thrive.
2025 marks the launch of brand new resource I authored: “Eat For Energy - The Power of Food as Fuel and the Impact of Nutrition on Mental and Physical Health! My goal is to see this book integrated into health class curricula across the nation, sparking a youth movement towards making empowered, healthier lifestyle choices—and inspiring change in the companies that market their products to them. This educational framework is tailored to 6th through 12th-grade students and is a key part of my Empowered Youth Project. It breaks down the science behind why food is fuel and explores the effects of nutrition on both physical and mental health. It helps youth understand macronutrients, dangers of artificial foods and inflammation, and the power of nutrition and movement. It presents crucial information in a relatable way with practical tips to make healthier choices, and includes tasty, easy-to-try recipes.
Proper nutrition serves as the foundation for both physical vitality and mental well-being—a truth that I am committed to sharing as I guide the next generation, their families, and communities toward healthier choices and a brighter future. My goal is to offer resources to schools and communities and transform the supplement industry, ensuring that everyone can experience increased energy, enhanced performance, improved mental health, and improved recovery! I am deeply committed to promoting holistic wellness through nutrition, and my mission is to equip youth and their families to make informed choices about food as essential fuel for optimal health and well-being. Together, we can empower the next generation to thrive!
Here's to a lifetime of health and vitality!
-Amber Owens
Founder Empowered Nutrition Company
Founder Amber Owens Fitness
Youth Health and Wellness Advocate
Next Level Podcast Host
Health and Wellness Author